This is an edited transcript of our podcast episode with John List published on 25 February. He is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His new book is The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. He has worked with firms such as Lyft, Uber, Citadel and several non-profits. His academic research includes more than 200 peer-reviewed journal articles and several published books. In the podcast we discuss, why field experiments are important in economics, how to avoid false positives and knowing your audience/market, what makes a good business idea, and much more. While we have tried to make the transcript as accurate as possible, if you do notice any errors, let me know by email.
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