By Bilal Hafeez 11-09-2019

Factor Premia: The Best Long-Term Investment Strategy? (5 min read)

The holy grail of financial market investing is to find investment or trading rules that consistently make money over time. And while no one has found a rule that always avoids losses, some rules do better than others. The simplest profitable strategy is to go long in asset market like equities or bonds. This type of return is known as beta. After this, the most widely known, profitable strategies relate to factors or factor premia.…

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