Box Offices Figures Starting To Normalise
- By Bilal Hafeez and Ben Ford
- 1 min read
Following our last piece exploring the relationship between box office numbers and the post-Covid re-opening and return to normality, we offer an update. With the Euros just gone, the NBA finals in their closing stages, could now be the time for cinemas to recoup their pandemic losses? In recent weeks, cinemas hosted big releases, notably F9: The Fast Saga and Black Widow. Were they enough to draw people back?
In our 8 June report, box office data suggested people had toyed with the idea of returning. Some had committed. But back then, it was hard to draw a strong conclusion muddied by the conversion to streaming services such as Netflix, Amazon Prime, and Disney Plus over the pandemic.
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