First some background on the history of behavioural economics. Then Nobel Prize winning behavioural economists Richard Thaler and Daniel Kahneman talk about how framing and transparency can be used to ‘nudge’ people towards ’good’ behaviour. Take the US opioid crisis – lowering the default prescription for drugs has been found to reduce addiction. But another effective method is notifying the original prescribing doctor that their patient dies of an overdose…
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